Our Story

gaurang Shah

The Designer

Gaurang Shah, Hyderabad based textile savant extraordinaire, has been traversing the country for the last 20 years, and invigorating the weaving traditions of India. His work spreads across 16 states, engaging 7000 weavers, craftspeople and others in ancillary trades in a perennial stable livelihood. Bringing forth relentlessly the creative and aesthetic ideas, his team – a consortium of artisans with extraordinary skills – weave the best of Indian textiles translating his designs with skill and techniques to create a diverse and timeless grand assemblage of Heritage Sarees. Gaurang successfully operates at the intersection of art, craft and design.

The Brand

The Brand Gaurang is a luxury brand, presenting a bold reinvention of heritage handwoven Sarees and Indian outfits. Each creation is an epitome of unparalleled craftsmanship and unique in its design aesthetics. It’s the first brand to introduce the indigenous weaves from various clusters to mainstream fashion at national and international arena. Deeply involved in the development of artisans and weavers, our brand is proud of its supportive structure that nurtures their socio-economic growth apart from providing a basis for continual personal transformation. Held in high regard and treated with immense respect for upholding ingenious craftsmanship, every saree at Gaurang’s is a wearable art. The Brand is the pinnacle of artistry and craftsmanship.