

Design and Innovation
Every state of India has various embroidery clusters - each distinct from the other. For example, Chain Stich is done in Kashmir, Gujarat and Uttar Pradesh - but each one is different. Same is true of the Zardosi and Aari Stiches which are practised by various clusters and each is uniquely detailed and different from the other.
My task as I work with this diverse community of artisans is to do exactly what I have done with weaving. This entails introducing new intricacies in design along with colour and texture play while also preserving the singular beauty of each craft.
This intricacy has been achieved not just through yarn play, colour exploration and motif expansion but also by infusing artforms with each other. The most important aspect in this design approach is the base fabric. By combining embroideries with opulent handwoven sarees I have created masterpieces that feature an entirely new design and colour language.
Imagine the feminine stroke of Chikan embellished on to Kanjeevaram, a dainty Parsi Gara adorned on Khadi, or chic French Knots on Kota Jamdani. These are designs imbued with intricacy to the last thread. Also, by placing embroidery on coveted handweaves I have succeeded in increasing its value, giving it its rightful place as the very hallmark of splendour and excellence.